What is Search Engine Optimization?
(And why you need a trusted SEO company in Toronto?)
Search Engine Optimization or SEO is a digital marketing strategy that aims to boost your website’s visibility on search engines, like Google and Bing. It involves various activities, including keyword research, on-page optimization, and link building. Furthermore, SEO aims to follow rules and algorithms of search engines in order to be “chosen” to get displayed on top of search results.
When all these SEO techniques are done right, your website will rank high on search engine results page, and ultimately, will attract more visitors, increase your website traffic, and boost your sales and revenue.
At Swipe Group, SEO is one of our strongest suits. We deliver SEO solutions for eCommerce, business websites, company websites, landing pages, brand pages, and mobile sites. If you are looking for an affordable SEO Toronto service, we are the perfect team you can partner with!
PRIMARY SEO FACTORS
SEO involves more than just inserting keywords into your content. In fact, since this field is ever evolving, there are dozens of factors that search engine algorithms take into consideration to determine your website’s SEO strength.
The data-points below are among the most important ones:
As one of the leading SEO Toronto companies, our SEO experts ensure that we work around all these data-points when optimizing your website to guarantee that it garners as much quality traffic as possible.
ON-PAGE AND OFF-PAGE SEO OPTIMIZATION
There are two disciplines involved in SEO — the on-page SEO and off-page SEO strategies.
Doing just one of these strategies can still boost your optimization, but both of them combined can realize your website’s best potential.
At Swipe Group, SEO is our specialization and that is why our search specialists are experienced and skilled in performing both on-page and off-page strategies for businesses and eCommerce stores.
SEO, however, is not a one-time application, it is an ongoing strategy that has to be monitored and updated constantly. We don’t just optimize your website; we maintain and make sure that it stays on top of the game, literally! In order to get the best SEO results, we perform long-term optimization campaigns and strategies even after the initial on-page SEO stage.
So, how are we different from other SEO agencies in Toronto? Unlike them, we do not just rely on links and keywords alone to optimize your website. We consider other relevant factors for achieving the best SEO results.
With Swipe Group, you can trust that your website is always one step ahead of the rest. We provide the following SEO strategies and solutions:
Competitor analysis involves studying the content, links, and keywords used by your business competitors in their websites and reverse engineering these to develop a custom SEO strategy that’s tailor fitted according to your website. We focus on this strategy to make sure you can successfully compete in the SEO game.
Before optimizing your content and your website, we make sure first to identify the most relevant keywords for your niche and apply these to your content, titles, URLs, and more. This is important to guarantee your site’s search ability and to attract the right audience who are searching for these keywords.
Google decides what content is worth sharing and what isn’t, what should be displayed on top and what needs to be buried down the search results. To ensure that your content gets the spotlight it deserves, we create fresh, relevant, and high-quality content that addresses real problems and provides solutions, so visitors are enticed to continue navigating your page.
The time it takes your website to load and open can affect your SEO ranking. Therefore, we make sure that your website speed is always at its optimal time. Nobody has the time to wait for a page to load, and we guarantee that your visitors won’t have to.
If you’re running a local business, using local SEO and Google maps can help drive high-quality local traffic to your website. These strategies help market your business to a valuable local audience who are highly likely to be your next customers.
Aside from content optimization, we also specialize in developing a user-friendly design for your website. This way, your pages will not only be search engine-friendly, but will also be easy for users to navigate whether they’re using their laptop, mobile device, or tablet.
Let’s Get Your Website Ranking on Google Now!
Don’t settle on the side benches. Become a star player in the game and dominate search engine results now!
At Swipe Group, we will help you boost not only your overall website ranking, but your sales, revenues, and ROI as well. With our professional SEO services, you’ll experience better search visibility, increased website traffic, and more engaged customers. So, if you’re ready to grow and scale your business, contact us now and experience premium SEO service that you won’t find anywhere else.